Hey there,
I'm Filip Sramek,
Product Designer.

Also a big gamer, anime fan and car enthusiast. Currently based in Bangkok.

My journey

Team hike to the highest mountain peak Sněžka in the Czech Republic.

2013 • Chrudim, Czech Republic

AZ Computers

After high school, I skipped the uni route and jumped directly into the IT scene. Landed a part-time gig at a small digital agency AZ Computers, a cozy place known for building websites for small and mid-sized businesses. After a couple of projects, I was able to snag a full-time role there.

Spent a solid five years there soaking up knowledge. Learned the ropes of design and dabbled in simple front-end projects. Working directly with clients was a game-changer. Showed me how to pitch and sell my ideas, not just design them.

Team hike to the highest mountain peak Sněžka in the Czech Republic.

2015 • Czech Republic

2015 • Czech Republic

Freelance

Freelance

In addition, while I was at AZ Computers, I started getting requests for extra gigs. Friends and friends of friends wanted stuff done, so I thought, "Why not?"

The work was extremely diverse, from designing identity and marketing materials to designing and developing websites. Kept things fun and interesting, to say the least.

In addition, while I was at AZ Computers, I started getting requests for extra gigs. Friends and friends of friends wanted stuff done, so I thought, "Why not?"

The work was extremely diverse, from designing identity and marketing materials to designing and developing websites. Kept things fun and interesting, to say the least.

Concours d'Elegance event which I designed and built a website for.

2018 • Prague, Czech Republic

2018 • Prague, Czech Republic

Zonky

Zonky

After five years on the job, I figured it was time to level up my career. Plus, I had this itch to hit the big city scene, so Prague it was — the heart of the Czech Republic.

After some poking around and chatting in interviews, I landed a spot at a fintech startup called Zonky. A company all about peer-to-peer lending. And the vibe there? Super chill. The team felt more like a big family than coworkers.

My main focus here was making the web and mobile apps better, getting designs ready for their global plans and putting together a slick design system.

After five years on the job, I figured it was time to level up my career. Plus, I had this itch to hit the big city scene, so Prague it was — the heart of the Czech Republic.

After some poking around and chatting in interviews, I landed a spot at a fintech startup called Zonky. A company all about peer-to-peer lending. And the vibe there? Super chill. The team felt more like a big family than coworkers.

My main focus here was making the web and mobile apps better, getting designs ready for their global plans and putting together a slick design system.

Colleague's b-day with his Větrník cake.

2020 • Prague, Czech Republic

2020 • Prague, Czech Republic

Deltatre

Deltatre

Next up, I aimed to spread my wings and join an international team to brush up on my English skills. Joined the Deltatre, a company doing cool stuff in the sports and entertainment business.

But, just my luck, the infamous COVID-19 chaos kicked in. So, most of my working days were spent in my apartment. Still, I got to collaborate with insanely talented folks from around the globe. Our design squad? Spread out across the Czech Republic, the UK, Italy, and Australia.

My main priorities were leveling up the AXIS streaming platform, tweaking the DIVA video player, building and collaborating on the design system.

Next up, I aimed to spread my wings and join an international team to brush up on my English skills. Joined the Deltatre, a company doing cool stuff in the sports and entertainment business.

But, just my luck, the infamous COVID-19 chaos kicked in. So, most of my working days were spent in my apartment. Still, I got to collaborate with insanely talented folks from around the globe. Our design squad? Spread out across the Czech Republic, the UK, Italy, and Australia.

My main priorities were leveling up the AXIS streaming platform, tweaking the DIVA video player, building and collaborating on the design system.

Leadership visit from the UK. In a random Czech pub around 2 am. Cheerz!

2022 • Prague, Czech Republic

2022 • Prague, Czech Republic

Pipedrive

Pipedrive

Then came Pipedrive, an Estonian company rocking a CRM platform for salespeople. With several former colleagues and friends already part of the team, I had a good grasp of the company culture.

Based in the Prague branch, joining the squad and crafting the Leads part of the product. Following Spotify's mission framework, my main attention has getting the Leads Inbox. Working alongside immensely talented individuals and close friends was a truly enriching experience.

Unfortunately, I found myself part of the layoffs in 2022, prompting me to seek the next chapter in my journey.

Then came Pipedrive, an Estonian company rocking a CRM platform for salespeople. With several former colleagues and friends already part of the team, I had a good grasp of the company culture.

Based in the Prague branch, joining the squad and crafting the Leads part of the product. Following Spotify's mission framework, my main attention has getting the Leads Inbox. Working alongside immensely talented individuals and close friends was a truly enriching experience.

Unfortunately, I found myself part of the layoffs in 2022, prompting me to seek the next chapter in my journey.

Business getaway to define Leads North Star and future vision.

2023 • Prague, Czech Republic

2023 • Prague, Czech Republic

Skupina Srovnejto

Skupina Srovnejto

After freelancing for a bit and hunting for a new gig, I landed a spot at the Czech Republic's biggest online insurance comparison platform.

Skupina Srovnejto owns numerous websites across the Czech and Slovak markets. In my role, I concentrate on enhancing the car insurance funnel and establishing a consistent design language along with comprehensive guidelines.

After freelancing for a bit and hunting for a new gig, I landed a spot at the Czech Republic's biggest online insurance comparison platform.

Skupina Srovnejto owns numerous websites across the Czech and Slovak markets. In my role, I concentrate on enhancing the car insurance funnel and establishing a consistent design language along with comprehensive guidelines.

Backstage picture from shooting a new marketing campaign.

Skills

Research and strategy

Usually, I start by diving into and leveraging existing data, feedback, competitor analysis, and understanding the problem space within the company. If these insights aren't available, I step in with research techniques. This involves methods like user interviews, surveys, usability testing, A/B testing, and customer journey mapping.

However I understand that every product and situation is different and I’m always trying to pick the right approach according the situation. For instance in some cases I would rather run a quick experiments then long time research that would take long time to develop and deliver. Always depends on the situation, goal and resources I have to work with.

UX and UI

“Are you more UX or more UI?” It depends on who’s asking but I would say 50/50. I do the things most UX designers would do when necessary (research, wireframes, prototypes etc.) but because of my graphic design background I always felt more confident with the UI part. I have experience building and working with Design Systems.

I tend to collaborate with product team, engineers and other disciplines in my thinking as early as possible, from my experience it often brings valuable insights and also make people feel more involved in the whole design process. I have experience working with both agile (Scrum, Kanban, Spotify model) and waterfall methodologies.

Prototyping and testing

I'm skilled at crafting prototypes using Figma, InVision and Sketch. While my proficiency in writing and editing HTML and CSS isn't at a professional level, I have a working knowledge of these languages. Additionally, I can utilize motion tools like Principle to create interaction designs that breathe life into the user experience.

I'm a strong advocate for conducting various forms of testing. I've written test scripts and actively participated in observing and reporting on numerous user testing sessions. These valuable insights have played important role in optimizing products before and after their release, ensuring a more refined and user-friendly experience.

Let's build something amazing together!

I'm excited to bring my skills and dedication to your team. If you're impressed by what you see, I'm ready to join forces and contribute to your next project.

Let's build something amazing together!

I'm excited to bring my skills and dedication to your team. If you're impressed by what you see, I'm ready to join forces and contribute to your next project.

Let's build something amazing together!

I'm excited to bring my skills and dedication to your team. If you're impressed by what you see, I'm ready to join forces and contribute to your next project.